News

With IPF Worlds just around the corner, the A7 Family will be out in force, looking to go head to head with the best in the World! Join us next week to support everyone out in Germany…  Joy’s return to the 57kg class is going to be a big one! After crushing the British Champs earlier this year. We are always in awe of Joy's nerves of steel and epic performances in the past. We know that 2025 will be no different! Joy lifts off Tuesday 10th June, 19:00 CEST  Use code "JOY" on our site to show your support and...

A7 x Sweden Powerlifting — A New Era 🇸🇪 We are proud to announce a new era of powerlifting in Sweden with our partnership with the Swedish Powerlifting Federation. Why Is This Big News? 🗞️ Together, A7 and the Federation will enhance every Swedish lifter's experience - from first-time sub-juniors to world champions. We'll be supporting athletes at all levels - from cellar to championship - supporting local club meets and regionals, innovating for Nationals to create a world-class powerlifting event, and helping Team Sweden perform at its best. What to Expect? 💭 Watch out over the coming days, weeks,...

"GREATNESS DOESN'T JUST HAPPEN" Jennifer Thompson is a 11 x IPF World Powerlifting Champion plus more in other federations and holds the world record of 145.5kg in her weight category for bench press. Click the video below to hear what powerlifting means to Jen...    WHAT IS "DEMAND GREATNESS"? Demand Greatness is more than just a phrase; it's a mindset, a lifestyle, and a call to action. It's about setting high standards for yourself and refusing to settle for anything less than your best. It's about challenging the status quo, embracing challenges, and continuously striving for improvement in all areas...

Looking for some inspiration? Not sure where to start or just want some more info about some of our products? Our team may be small but we are packed full of knowledge. Check out our team’s top picks as well as some little hacks along the way! Name - Emelia Powerlifter? - Yes! 84kg+ Class Favourite Product: Script Joggers “The Script Joggers are sooooooo comfortable and the Foggy Navy colourway is perfect for me. What I love about the Script Range is the oversized fit and the comfort of the fit. Sometimes I find the Defy Joggers hug too close to my body but the script range...