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A7 x Sweden Powerlifting — A New Era 🇸🇪 We are proud to announce a new era of powerlifting in Sweden with our partnership with the Swedish Powerlifting Federation. Why Is This Big News? 🗞️ Together, A7 and the Federation will enhance every Swedish lifter's experience - from first-time sub-juniors to world champions. We'll be supporting athletes at all levels - from cellar to championship - supporting local club meets and regionals, innovating for Nationals to create a world-class powerlifting event, and helping Team Sweden perform at its best. What to Expect? 💭 Watch out over the coming days, weeks,...

"GREATNESS DOESN'T JUST HAPPEN" Jennifer Thompson is a 11 x IPF World Powerlifting Champion plus more in other federations and holds the world record of 145.5kg in her weight category for bench press. Click the video below to hear what powerlifting means to Jen...    WHAT IS "DEMAND GREATNESS"? Demand Greatness is more than just a phrase; it's a mindset, a lifestyle, and a call to action. It's about setting high standards for yourself and refusing to settle for anything less than your best. It's about challenging the status quo, embracing challenges, and continuously striving for improvement in all areas...

The UK is leaving the EU on January 1st, which means things will be changing over at A7 UK. We've been working hard behind the scenes to ensure no customer is impacted by these changes.